+97.3% increase in sales revenue

Marketing for HELZT

HELZT, an exciting brand in functional fitness, wanted to increase its visibility, boost its online store sales and reach out to a broader national target audience. With a strong community called “The Collective,” they aimed to provide sustainable quality products to fitness enthusiasts.

To grow, they needed a clear strategy for both paid and organic advertising. Together, we developed a holistic marketing strategy with clear objectives and KPIs, which focused on driving traffic, increasing sales revenue, and strengthening the brand through targeted campaigns and ambassador programs.

The results

• 97.3% increase in sales revenue
• 143.3% increase in website traffic
• 227% increase in conversion rate
• 247% increase in returning customers
• Average session duration of 00:02:39

By combining paid and organic content on social media, we reached new audiences and increased visibility both nationally and internationally.

The strategy

Our market strategy included the following objectives:

• Increase traffic to the online store
• Increase sales revenue by 25%
• Reach a wider audience outside functional fitness
• Retaining the Core Values
• Increase your social media followers
• More members of “The Collective”
• Improve online visibility through both free and paid content

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The measures

We differentiated between brand awareness and sales, ran targeted campaigns, attended events to promote the athletes and the community, and used the ambassadors to build the brand. All communications reflected HELZT's values, always with “The Collective” in focus.

The results

Our strategy resulted in a significant increase in visibility and sales. Using paid and organic social media content, we reached a new target audience outside of functional fitness, leading to an unexpectedly high increase in online sales. The use of athletes as ambassadors helped reach a national and international audience.