From local favorite to strong national brand

Fana Kjøtt was long latched on to a loyal but limited target audience. When we did a market research on our own initiative, we quickly found that a wider target audience was certainly applicable to Fana Meat, but that they knew too little about the company. When we presented this to Fana Meat, new goals were set for the company. Expanding the target audience and building relationships in Western Norway.

Solution - A Popular and Close Strategy

We focused on the popular and the near. With a visual profile that backed up under the new tone, we brought out a voice that had not been heard before. We clarified the brand by highlighting the people and the processes. The logo and profile now bear the imprint of the work itself and the core of the company. With a completely new way of conducting story-telling, digitization and modernization, Fana Kjøtt has positioned itself stronger than ever in the industry. They now communicate via digital platforms and are completely down to two-handed with the customer. Values are safeguarded and voice is raised