Website rigged for international growth for Citybox
Citybox Hotels
Since its establishment in Bergen in 2006, Citybox has developed into a modern hotel chain with hotels in Helsinki, Stockholm, Brussels, Stavanger and Tromsø. The growth led to a complete revitalization of the brand.
A complete renewal
“With the hotels that will now open, we are moving from being a small hotel company to an international hotel chain. This was the right time to take a full review of the brand. Once we got started, we decided to take on everything,” says Dorthea Berge, CMO of Citybox.
The changes include:
- New logo
- New visual identity
- New website
- New slogan: “Go outside the box”
- Upgraded guest travel
“Go outside the box”
This slogan reflects Citybox's philosophy:
- Inside the box: The hotel as a modern and convenient starting point.
- Outside the box: Experiences and life in the city that give the journey meaning.
Innovative solutions
Citybox launched a new website focusing on usability, including a pricing calendar inspired by the airline industry to find the best fares.
Citybox Friends (with benefits)
The loyalty program provides exclusive benefits:
- Discounts
- Upgrades
- Early Check-In
Citybox is not just about accommodation, but about experiencing the city. With this renewal, the chain is poised for the future as a leading international player.
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- Citybox, which started in Bergen in 2006, has become an international hotel chain with hotels in Helsinki, Stockholm, Brussels, Stavanger and Tromsø.
- The entire brand was revamped to meet the growth, with new logo, visual identity, website and slogan.
- The slogan “Go outside the box” reflects Citybox's philosophy: the hotel as a convenient and modern starting point, while the city outside makes the journey meaningful.
- The new website includes a pricing calendar inspired by the airline industry, which makes it easy to find the best fares.
- Loyalty Program Citybox Friends (with benefits) provides guests with benefits such as discounts, upgrades and early check-in.
- With this upgrade, Citybox has positioned itself as a leading hotel chain for modern travelers.
