International brand for Bergen Swim Festival

Bergen Swim Festival wanted to put the festival on the map as an attractive event for both the professional swimming community and the public. The aim was to create an identity that is timeless and elegant, while having a distinct festival feel that appeals to all generations.

We drew inspiration from the very essence of the festival — water, waves and Bergen's unique soul. The result was a visual identity that captures the undulating movement of the water, combined with subtle references to Bergen. The typography balances between tradition and the modern, making the design both iconic and timeless. We've played with graphic patterns and colors that take you straight into the world of swimming pools. The design is also flexible and can be customized year after year, making it easy to use in all contexts. All in all, we have created an identity that not only looks good, but also gives Bergen Swim Festival a clearer profile. This is a swim party without the usual that you will not want to miss! 🏊💦

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