What is service design?

Service design enhances the user experience by developing holistic and efficient services. It combines insights into user needs with design for seamless solutions across digital and physical touchpoints.

Service design is about planning and structuring a service to improve the experience for both users and those providing the service. This involves understanding user needs, identifying areas for improvement, and designing holistic solutions that work seamlessly across digital and physical touchpoints. The goal is to create services that are efficient, user-friendly and value-adding.