Over 1 million unique visits with a new identity and website for Hardanger

Visit Hardangerfjord markets the entire Hardanger region. They wanted to renew the strategy and visual profile with the ambition that a common brand will help bring the region together so that together they can continue to market and strengthen the region as a year-round destination. Visit Hardangerfjord is well established in promoting nature, tradition and activities, but had big growth ambitions when it came to visibility of people and culture in the region.We chose to keep the traditional hardanger pink, but changed the brand name from “Visit Hardangerfjord” to “Hardanger”.

Hardanger's new identity is based on a simple and authentic approach in communication. Both visually and verbally, the details are kept to a minimum, and it is through “Hardingen” itself that we encounter the essence of the region, with its low-key and unhinged attitude. Hardanger is obviously beautiful. Identity allows for scenic images to speak for themselves, layouts are designed uncomplicated on pure color surfaces, and contrasts range widely in typography. The color palette shifts with the seasons to precisely promote the region as a year-round destination.

All elements are conceptually aligned and linked to what makes Hardanger Hardanger; with great contrasts, and the composition of local businesses and the typecast “hardings” who proudly want to carry their traditions and values on for future generations. Hardangerrosa is newly drawn and gets to live freely with its surroundings. It is used where it works best, and is the link to the entire region.