A digital platform for a multidisciplinary universe
Mad arkitekter
Mad is a dynamic multidisciplinary company combining expertise in architecture, urban planning, interior architecture, communications, product design and landscape architecture. The MAD family consists of nine companies spread across four cities, each of which represents a unique part of the company's broad expertise and creative approach.
Flexibility and scalability in focus
With an ambition to create a common digital platform that binds companies together, while allowing each company to express its own visual identity, a flexible and scalable solution was developed. This platform is tailored to the MAD universe and gives each company room to shine with its own personality and unique professional voice.
A digital tool for growth
Through smart design and strategic development, the solution has created a distinct whole, where each company retains its individuality while being part of a larger community. The platform provides room for growth and scalability, and is a solid tool for both communication and project presentation.
The result is a digital presence that reflects Mad's multidisciplinary work, creativity and visual distinctiveness — all brought together under one common, yet flexible, identity.