Winner of Gold in the eCommerce category, Visual award ceremony by Grafill
HELZT
HELZT® — a new global brand specializing in clothing and equipment in the CrossFit world. HELZT® is made up of like-minded people who, through hard work and dedication, deliver world-class products dedicated to functional training.
More than just one fitness brand
HELZT® takes training seriously, and goes even further by motivating and elevating each individual to the next level through the products they deliver and the content that engages.
A rough and premium design expression
The identity presented in various surfaces and products reflects the sport with its rough expression, oozing quality with a premium touch. The logo illustrates pulse in motion, which is reflected out into a digital universe. The passing pixels of identity are associated with elements and building blocks that complete each individual and athlete.
Award Winning Online Store
Winner of Gold in the category E-commerce, Visual Awards Ceremony by Grafill