Social Media + Google Ads = True

Social Media and Google — The Perfect Combination for Marketing

Social media inspires, but Google converts! Learn how to combine visibility on TikTok and Google to increase sales with targeted advertising and SEO.

Social Media — A Catalyst for Inspiration

Social media is arguably one of the most crucial marketing channels of our time. TikTok and micro-influencers have stepped forward as one of the most popular ways to promote products and services over the past year. Through social media, you can effectively influence purchasing decisions by exposing potential customers to goods and services, based on accurate algorithms and targeted advertising. Even if this is the case, Google is still the largest search engine in the world.

Google — Where inspiration turns into action

Let's not forget how crucial visibility on Google is. It is often through Google that the inspiration gleaned from social media turns into tangible purchases. In this way, customers are met in their decision-making phase in the purchasing process and when they are actively searching for products and services. Being at the top of the search results increases the chances of potential customers clicking on the ads and exploring the offerings more closely on the website.

So how to succeed in advertising on Google?

In order to appeal to the desired target audience, there are certain factors that one should keep in mind:

• ‍SEO (Search Engine Optimization): Make sure your website is optimized for search engines so that it shows up in relevant searches.
• ‍Target audience: Clearly define who your target audience is and adapt demographics, geography, and behavior.
• ‍Keywords: Choose words that are relevant to your business and that potential customers would use in searches.
• ‍Budget: Understand how much you are willing to invest in advertising on Google and adjust this in line with your goals.

This facilitates reaching the most relevant customers and increases the chance of sales.

Measurable results for smarter strategies

Not only that, and Google provides ads giving you precise and measurable results. One can monitor the number of clicks, impressions, sales and even the return on investment (ROI). This provides an easy way to evaluate the effectiveness of campaigns, and to adjust the strategy as needed.