SEO: Simple Actions for Better Visibility and Ranking
Oppsummert av AI
Technical SEO is the foundation of good visibility — Optimize website speed, structure and security for better ranking.
User Experience (UX) Affects SEO Results Google rewards websites with fast loading times, easy navigation and relevant content.
A good content strategy is crucial — Use the right keywords, structured data, and optimized meta tags for better visibility.
SEO is a continuous process — Update and improve the website regularly to keep up with Google's algorithms and the competition.
SEO Tips for 2025 — How to Rank Higher on Google and Other Search Engines
Learn simple SEO measures to improve visibility, user experience and ranking in Google and other search engines. Optimize speed, structure and content!
What is SEO and why is it important?
Search engine optimization (SEO) is the process of improving a website's visibility in organic search results. When users search for information, products or services on Google, there is a battle for the positions on the front page. The better a website is optimized, the more likely it is to appear high in search results, resulting in increased traffic, more leads, and higher conversion rates. Whether it's Google, Bing, ChatGPT, Yahoo, or other search platforms.
SEO isn't just about landing at the top of Google or other search engines, it's also about:
Faster loading time
User Experience (UX)
Structure and visual hierarchy
Optimized content, images and technical layout
To be successful with SEO, you need to understand both technical and content-based factors. Technical SEO ensures that your website is built in a way that allows search engines to index and rate your content correctly, while content optimization helps you deliver valuable and relevant responses to users' searches.
Technical SEO: The foundation of a well-functioning website
Technical SEO is the backbone of a search engine friendly website. This is about ensuring that search engines can easily understand, index and display your content in search results. A website with poor technical SEO will struggle to rank, no matter how good the content is.
To optimize your website's technical SEO, you should focus on the following areas:
1. Structure and visual hierarchy
A well-structured website makes it easier for both users and search engines to understand your content. When search engines analyze a web page, they look for a logical organization of its content.
Headings (H1, H2, H3...): Use semantic HTML with a unique H1 for each page.
Descriptive anchor texts: Avoid “Click here” — rather use “View our SEO services”.
Alt-text on images: Images must always have an alternative text (Alt text) describing the content for search engines and visually impaired users.
Example:
H1: “SEO services for your company”
H2: “How we help you with visibility”
2. Page Speed and Performance
Search engines prioritize fast web pages because users expect fast and seamless experiences. A slow website can lead to a high bounce rate, lower ratings and loss of customers.
To improve loading time, you should:
Compress images and use WebP format: Large image files can slow down the speed of the web page. Use formats like WebP for better performance.
Implement lazy loading for photos and videos: Images and videos should be loaded only when they are visible to the user.
Minimize CSS, JavaScript, and HTML: Too much code can make your website slow. Use tools like Terser and CSSnano to reduce file size.
Proper compression of images
3. URL structure and canonical URLs
A simple and descriptive URL structure makes it easier for both users and search engines to understand the content of a page.
Short, descriptive URLs: Avoid long, complicated URLs with random characters and numbers.
Consistent URL structure: Keep a common thread in the layout of URLs for a better user experience.
Canonical tags: If you have multiple versions of the same content, you should specify a canonical URL to avoid duplicate content.
4th. Indexing and crawling
Google and other search engines use bots to crawl web pages and index content. If important pages are not indexed, they will not appear in search results.
To ensure that Google finds your content:
Optimize robots.txt to block unwanted content.
Use XML sitemaps and send them to Google Search Console.
Set up a canonical tag to avoid duplicate pages.
Example is taken how we optimize for SEO when building websites in Webflow
Structured data helps search engines understand your content better, and can give you benefits such as rich snippets in search results.
Google Rich Results Test can be used to check implementation.
Key Types of Structured Data: Breadcrumbs, FAQ, Products.
Example: Implementing the FAQ Schema can provide an extended view in search results.
6th. HTTPS and security
A secure website is one of Google's ranking factors. If your website does not use HTTPS, it may be penalized in search results. Make sure you secure your entire website with SSL certificate. Avoid mixed content errors where some resources are loaded over HTTP.
On-Page SEO: Optimizing Content and Metadata
To rank well, each page must have relevant, well-structured and optimized content.
1. Meta tags and titles
Titolo tag: Should reflect the content and be between 30-60 characters.
Meta descrizione: A clear and descriptive text between 110-160 characters.
Example:
Título: “SEO Tips for 2025 — How to Rank Higher on Google”
Meta descrizione: “Learn the most important SEO tips for 2025. Optimize content, technical SEO and user experience for better ranking.”
2. Open Graph tags
For optimal sharing on social media, pages should have: ✅ and:title — Page Title ✅ and:type — The type of content (article, product, etc.) ✅ and:image — Main image for the page ✅ and:url — The URL
3. Alt-text for images
Use descriptive alt texts for accessibility and SEO.
Bad:<img src="bilde.jpg" alt="bilde123"> Good:<img src="seo-guide.webp" alt="SEO-tips for 2025 – slik optimaliserer du nettstedet ditt">
User Experience (UX) and SEO
User experience plays a big role in SEO. Google wants to give users the best results, which is why it favors websites that offer a good experience.
Why UX is important for SEO
Google Rewards Good User Experiences — A website with fast loading time, easy navigation and well-structured content ranks better
User Behavior Affects Ranking “If many users leave the site quickly (high bounce rate), this can signal poor quality and negatively affect the ranking.
Good layout increases conversions — A simple and intuitive design helps users find what they are looking for faster.
How UX affects SEO results
Better ranking Google prioritizes pages that keep users engaged.
Increased conversion Easier navigation leads to better results.
More interactivity — Guides, tools and actionable articles add more value to the user.
“Google doesn't just rank websites, it ranks user experiences.”
How to Succeed with SEO
SEO requires continuous work and optimization. Follow these best practices:
Technical SEO — Optimize loading time, structure, URLs and indexing.
User Experience (UX) — Make sure the site is simple, fast and mobile-friendly.
On-Page SEO — Use relevant titles, meta descriptions, Open Graph tags, and alt texts.
Structured data — Implement Schema Markup to increase visibility.
HTTPS and security — Secure the site with SSL certificate.
SEO is not a one-time job, but a continuous process. Changes in algorithms, the competitive situation and user behavior mean that you always have to be up to date and work systematically on improvements. If you want to know more about how we work with SEO for clients and when we build websites, just contact us here.
