From inspiration to action with Google - Our journey with Trolltunga Active

From inspiration to order - This is how trolltunga Active increased sales

Since the beginning of 2023, we have had the pleasure of cooperating with Trolltunga Active, a leading provider of outdoor activities in and around the Hardanger area, with Trolltunga being one of the highlights.

Trolltunga Active has always understood the importance of being active on social media, especially on Instagram, which serves as an important source of inspiration for the adventurous and travel-loving. But this alone is not sufficient to get people to book activities. Trolltunga Active realized that something was missing. They needed more to be able to translate inspiration into actual activity orders. That's why we moved to Google.

Often it is through Google that inspiration and dreams gleaned from social media turn into concrete orders. By being visible on Google, Trolltunga Active was able to reach customers in their decision-making phase, when they actively searched for destinations, experiences and accommodation options. If Trolltunga Active's ads were high in the search results, the chances that potential customers would click on the ads and explore the offers more on their website would increase significantly.

Here's how we went about succeeding with Google

We started with a thorough analysis of keywords. We included relevant keywords for both Norwegian and international potential customers. To form audiences, we used data from Google Analytics to understand visitor behaviour on the website. This formed the basis for specific campaigns in Google Ads, aimed at different audiences that Trolltunga Active wanted to reach. In order to also promote activities related to the winter and autumn months, we implemented periodic campaigns targeted at specific audiences. With thorough preliminary work and continuous optimization of the Google Ads account, we achieved impressive results.

From 40 to almost 400 conversions

In just 8 months, the number of conversions steadily increased from starting at 40, where a conversion has a value of roughly 1000-5000 kr, to now approaching 400 within the last month. This corresponds to a significant increase in the number of orders since advertising on Google began, and up to today's date.

It is incredibly rewarding to see the positive impact our work has created for Trolltunga Active. This gives us a deeper understanding of the value we add and motivates us to maintain our dedication.

If you also want to increase sales through Google advertising, do not hesitate to contact us. We are ready to help you!

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