Make your customer experience unique in 2024!

Wondering how to make your customer experience unique?

People say that the customer experience is just as important as the products or services themselves — up to 80% of them! So let's look at some tricks to give your customers the best experience.

Here are 4 important things to keep in mind

Hyper-personalization: Made just for you

You know what makes those ads online seem like they know you? It's hyper-personalization in action! By using large amounts of data, we can customize recommendations, ads and content just for your customers.

Smart Chatbots: Effective Help from Machines

Chatbots provide quick response to customer questions and free up time for other tasks. Many have previously had a negative attitude towards chatbots, but great advances have made it possible to train them in a better way compared to the past.

Improved website and app: Usability is key

When your customers browse the web or use an app, they won't be confused. That's why it's important that your websites and apps are easy to use and look good on your phone. It's about giving customers a nice experience without overwhelming them with too much info.

Openness about AI: It's just a machine!

If your customers ever wonder if they're talking to a real person or a machine, we should be open about it. Building trust is also about telling them how we use AI and look after their privacy.

Social Media in 2024: Let's look at it

Social media and videos are everywhere now. Let's look at what's happening there.

Relationships with influencers: Like having a friend recommend something

Online influencers have become like our friends. We trust them when they say something is cool. Let's work with these people to get your customers to try things -- it seems to work!

Video everywhere: Short clips and live videos

Everyone loves to watch short videos. And now it's a thing to send live videos — it's like your customers are into something in real time! It makes the experience more real and exciting.

We're All Stars: User-Generated Content Is the Thing

Photos and videos made by ordinary people are becoming increasingly important. You don't have to be a well-known influencer to share content, such as unboxing videos on TikTok or reels on Instagram. Give your customers the chance to shine by sharing their unique experiences and opinions about your company. This authentic content gives your business a real and human dimension, strengthening the connection with customers and increasing brand loyalty.

VR Marketing: What is it?

OK, now to something really future-oriented — Virtual Reality (VR)!

Some companies are already using VR to let people try things digitally. Imagine seeing what a piece of furniture looks like in your living room before you buy it! It's wild, isn't it? And there's more to come of it, especially if you have a VR headset.

The Metaverse: The Next Step in Digital Experience

And we can't forget to mention the metaverse! It's like a digital world where your customers can explore, interact and experience things in a whole new way. Being present in the metaverse can be the next step to creating an even more unique and engaging experience for your customers.

So, that's it - the big trends of 2024!

Whether it's customizing experiences tailored just for your customers, building valuable collaborations with influencers, or exploring the potential of VR, companies are doing everything they can to make customer contact memorable. Look forward to a year of cool adventures and exciting things happening! 🚀

Do you have any questions? Click here to contact Odd-Erik