
What are cookies, really? 🍪
In short, there are small digital footprints left on the internet. These footprints can be used for a lot - some store the goods one chooses in the online store until the user pays, others are used for remarketing ads and some store personal data. Cookies are also what airlines use to make your airline tickets more expensive. ✈️
For many companies, cookies are a useful tool for analysis, marketing and sales. It gives us important insights for companies looking to reach out to their target audience to sell more items. Today, there are tons of options for using cookies. But it's also more important than ever to have a cookie policy and privacy policy in place.
Why is it important to have a cookie policy in order?
98% of the collection from cookies is personal data. It belongs to people who can identify them, either directly or indirectly. Therefore, it is important to ask permission to use this data. In Norway, we have two laws when it comes to cookies: EKOM and GDPR.
Therefore, when using cookies on the website to make it (and the user experience) work better, there are some rules that you must follow.
7 steps to meet the requirements in Norway 🇳🇴
With these seven steps, all requirements for cookies and GDPR in Norway are met.
- Please inform us that you are using cookies.
- Make it easy to accept or reject cookies.
- Collect cookies as needed (marketing, statistics).
- Do not use pre-filled cans.
- Make it easy to change or withdraw consent.
- Get permission before you start tracking.
- Store all data for 5 years.
It can be difficult to keep control of cookies and privacy; what is law and not law. We at Cure help you keep all the requirements for this. Get in touch with us 91 86 45 95 or hello@cure.no and we'll help you.
