What is Search Engine Optimization (SEO)?

Search engine optimization, commonly referred to as SEO, is the act of improving content and web pages to rank higher on search engines' results pages. Search engines have algorithms that determine which web pages have the most relevant results, and these pages rank highest among search results.

By using SEO tactics such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Higher ranking leads to increased traffic and consumer confidence.