How much time should I spend on social media marketing?
The time you spend on social media marketing depends on your goals and resources. For small businesses, 5-10 hours a month may be enough, while larger campaigns require more. Focus on quality, strategy and regularity to achieve effective results.
The amount of time you should spend on social media marketing depends on your goals, your target audience, and the resources you have available. For small businesses, 5-10 hours a month can be enough to plan, create content, and engage with followers. For larger campaigns or businesses with higher ambitions, it may require a dedicated marketing team or external collaborators.
The key is not necessarily how much time you spend, but how you spend it. Focus on quality over quantity by analyzing what works, experimenting with different content formats, and being consistent in publications. Regular planning and a clear strategy allow you to make the most of your time, while achieving your marketing goals effectively.
One thing we will say is that companies often underestimate how long it takes to create a successful social media marketing campaign. Our team spends several hours a week creating graphics, writing content, engaging with other brands and staying up to date on the latest trends.